Placing vending machines in the right locations is one of the most critical factors for success in the vending business. The right spot means high foot traffic, engaged customers, and consistent revenue. But how do you negotiate a placement deal that benefits both your vending company and the business owner? Here’s a step-by-step guide to help you secure prime vending locations.
1. Research the Business Before Reaching Out
Before approaching a potential location, gather information about the business. Consider:
- How many employees or customers visit daily?
- What type of vending products would suit their needs?
- Do they already have vending machines? If so, how can yours provide better service or variety?
This preparation will help you make a strong, tailored pitch.
2. Offer a Win-Win Proposal
Business owners care about how vending machines will benefit them. Emphasize:
- Convenience: Employees and customers will appreciate quick access to snacks and drinks.
- Revenue Sharing: Offer a commission on sales as an incentive.
- No Hassle: Highlight that you handle restocking, maintenance, and servicing.
Make sure your proposal aligns with their specific needs.
3. Highlight Your Track Record
If you’ve successfully placed machines in other locations, use that as proof of your reliability. Show testimonials, revenue potential, or case studies from similar businesses. If you’re just starting, emphasize your commitment to top-notch service.
4. Address Common Concerns
Some business owners may hesitate due to:
- Space Limitations: Offer compact machine options.
- Power Consumption: Explain the minimal electricity usage.
- Upkeep Worries: Assure them of your regular maintenance schedule.
By addressing these objections upfront, you show professionalism and preparedness.
5. Be Willing to Negotiate
Flexibility can seal the deal. Consider:
- Adjusting the commission percentage.
- Offering a free trial period.
- Customizing product selections based on employee/customer preferences.
The goal is to create a partnership that benefits both sides.
6. Put It in Writing
Once you agree on terms, draft a simple contract outlining:
- Machine placement details.
- Commission structure (if applicable).
- Responsibilities of both parties.
- Agreement length and termination conditions.
A written agreement ensures clarity and prevents misunderstandings.
7. Follow Up and Provide Excellent Service
After placing your machine, stay in touch with the business. Check in periodically to:
- Ensure the owner is satisfied.
- Adjust inventory based on sales trends.
- Address any concerns promptly.
A good relationship increases the chances of expanding into more locations or getting referrals.
Final Thoughts
Negotiating vending machine placements is all about offering value and building trust. By doing your research, presenting a strong proposal, and maintaining excellent service, you can secure profitable locations and grow your vending business.
Need help placing vending machines in your area? Big City Vending specializes in hassle-free vending solutions for businesses. Contact us today to see how we can provide value to your team and visitors!
